Bernina 740

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The Bernina 740 boasts an array of innovative features that make it a one of a kind sewing machine.

SKU: BERN740 Category:


The Bernina 740 has a lightning-fast 1,000spm speed and larger bobbin that make for a powerful combination of speed and longevity. Plus, with 10” to the right of the needle, there’s more room than ever for your sewing projects. The Bernina 740 has automatic features like thread cutting and presser foot lowering mean more time for you to focus on what’s important- your creative work. The machine’s adaptive thread tension allows you to achieve perfect tension with every stitch type too. As if that wasn’t enough, you’ll also enjoy a dual feed that lets you handle any material you can imagine. Tying it all together, intuitive and powerful on-screen support is just a touch away on the LCD touch screen. 

  • Included accessory feet:
    • Reverse-pattern Foot #1C
    • Reverse-pattern Foot #1D
    • Buttonhole Foot with Slide #3A
    • Zipper Foot #4D
    • Open Embroidery Foot #20C
  • Freearm slide-on table
  • Dust cover
  • 1,000 SPM speed
  • Maximum stitch width of 9mm and maximum stitch length of 6mm
  • Bernina hook system
  • 10” of sewing space to the right of the needle
  • 4.3” color touch screen
  • 30 LED lights
  • Multi-function knobs
  • 11 needle positions
  • Two spool holders
  • Semi-automatic needle threader
  • Automatic presser foot lift
  • Automatic presser foot pressure
  • Automatic thread cutter
  • Pivot/hover function
  • Adjustable presser foot pressure
  • Manual thread cutter
  • Bernina dual feed
  • Adaptive thread tension
  • Create and save stitch combinations
  • Short-term/long-term/altered stitches
  • BSR enabled straight stitch and zigzag (separate BSR foot required)
  • Start/stop button
  • Slide speed control
  • Upper thread indicator
  • USB interface
  • Foot control with back-kick function
  • Needle stop up/down
  • Drag & Drop
  • Bobbin winding while sewing/embroidering
  • On-screen help
  • Sewing tutorial
  • Creative consultant
  • Personal program
  • Setup program
  • Eco mode
  • Pattern start/end function
  • Elongation
  • Programmable securing function
  • 800 stitch patterns
  • 200 decorative stitches
  • 23 quilting stitches
  • 21 cross-stitch programs
  • 29 utility stitches
  • 11 buttonholes
  • Five sewing alphabets
  • Automatic buttonhole length measuring system
  • Automatic buttonhole
  • Manual multi-step buttonhole
  • Button sew-on program
  • Two darning programs

Low Price Promise

If you find a lower price in the next 30 days we will refund you 125% of the difference. We guarantee it and don’t worry about Amazon, Walmart and all the rest. We know what their prices are and don’t want you to pay more to shop here.

Money Back Guarantee

We offer a 7-day money back guarantee and a 30-day exchange policy. If you don’t love it you simply should not keep it. Try it in your own home. Please note that special orders and some specialty items have a different return guarantee but that is clearly stated on the receipt.

Try Before You Buy

Many websites sell products and big box stores as well but where else can you actually plug it in and try it before you buy it? Have you seen the best your money can buy? Have you talked to an expert lately? Come in and let us show you what each machine has to offer that suits your needs.

Financing Available

We offer up to 12 months same as cash financing for qualified customers. Simply contact us now to find out how to obtain a credit application. Bring your application back into the Sewing and Vacuum Authority store nearest you and we will be glad to help finance your purchase.

Warranty Protection

When you buy at the Sewing and Vacuum Authority we register your purchase and hold your receipt in our system. Our redundant servers ensure that we have your receipt even if you don’t. Since we repair what we sell we are one of the only companies that offer True Warranty Protection. Next time you are in the market for a product ask the check out clerk if they will repair what you are buying? Odds are they won’t and where will you be in a year or two if something breaks?

No run around if you buy here. Our trained vacuum repair technicians are fabulous and our manufacturers know we go the extra mile for our customers and in turn, work hard to ensure the best experience for our customers. Whether we repair or replace we will always stand behind what we sell.

Local Family Company

The Sewing and Vacuum Authority is a family-owned company and that means a lot these days. The second generation now runs the company and it is not uncommon to find a brother or sister working at one location or another. I think you will find our atmosphere comfortable and professional with an emphasis on customer service. We understand that without you we simply don’t exist. Personally, we feel it is important to keep retail dollars here locally, where they matter the most.

Kentucky & Indiana’s Largest Vacuum Dealer

The Sewing and Vacuum Authority has six locations and now 3 more stores in West Virginia plus a warehouse serving the metro Louisville, Southern Indiana, Greenwood, Indiana and Indianapolis, Indiana markets. We carry over 14 brands of vacuums and have more locations than any other vacuum cleaner company in our part of the country. We purchase our products by the semi-truck and container load and simply have the best prices and biggest selection. You can rest assured you are getting not only the best price but the best experience possible.

Our partnership with local charitable organizations ensures your trade-in and donated vacuums get to low-income families and people that need them. We call that sucksess.

We are committed to helping the communities we live in as we donate to organizations such as the Kentucky Refugee Ministries and several churches that help young single parent families starting out in life with a child in need of a vacuum.

We are proud to be donating vacuums to the great working women at Family Scholar House in Louisville, Ky. Take a moment to look into the impressive work being done by The Family Scholar House for yourself.